FILE - In this Aug. 22, 2010, file photo, cyclist Lance Armstrong greets fellow riders prior to the start of his Livestrong Challenge 10K ride for cancer in Blue Bell, Pa. Even after whistleblowers unveiled their scathing report portraying Armstrong as an unrepentant drug cheat, the argument over what to make of his life story rages on. (AP Photo/Bradley C Bower, File)
FILE - In this Aug. 22, 2010, file photo, cyclist Lance Armstrong greets fellow riders prior to the start of his Livestrong Challenge 10K ride for cancer in Blue Bell, Pa. Even after whistleblowers unveiled their scathing report portraying Armstrong as an unrepentant drug cheat, the argument over what to make of his life story rages on. (AP Photo/Bradley C Bower, File)
FILE - In this July 24, 2005 file photo, Lance Armstrong, of Austin, Texas, carries the United States flag and wears a jersey with Nike logos during a victory parade on the Champs Elysees avenue in Paris, after winning his seventh straight Tour de France cycling race. Armstrong stepped down as chairman of his Livestrong cancer-fighting charity and Nike severed ties with him as fallout from the doping scandal swirling around the famed cyclist escalated Wednesday, Oct. 17, 2012. (AP Photo/Peter Dejong, File)
FILE - In this July 24, 2005 file photo, Lance Armstrong wears a Nike logo on his jersey prior to the start of the 21st and final stage of the Tour de france cycling race, between Corbeil-Essonnes, south of Paris, and the French capital. Armstrong stepped down as chairman of his Livestrong cancer-fighting charity and Nike severed ties with him as fallout from the doping scandal swirling around the famed cyclist escalated Wednesday, Oct. 17, 2012. (AP Photo/Peter Dejong, File)
FILE - This Aug. 24, 2009 file photo shows Lance Armstrong during the opening session of the Livestrong Global Cancer Summit in Dublin, Ireland. Armstrong said Wednesday, Oct. 17, 2012, he is stepping down as chairman of his Livestrong cancer-fighting charity so the group can focus on its mission instead of its founder's problems. The move came a week after the U.S. Anti-Doping Agency released a massive report detailing allegations of widespread doping by Armstrong and his teams when he won the Tour de France seven consecutive times from 1999 to 2005. (AP Photo/Peter Morrison, File)
FILE - In an 80-foot billboard at 34th Street and 7th Avenue in Manhattan, Lance Armstrong and Nike challenge New Yorkers to "Run Like Lance" in an Oct. 2, 2006 file photo. Nike said Wednesday, Oct. 17, 2012 that it is severing ties with Armstrong, citing insurmountable evidence that the cyclist participated in doping and misled the company for more than a decade. (PRNewsFoto/NIKE, Inc., File)
AUSTIN, Texas (AP) ? Lance Armstrong stepped down as chairman of his Livestrong cancer-fighting charity and Nike severed ties with him as fallout from the doping scandal swirling around the famed cyclist escalated Wednesday.
Armstrong announced his move at the charity in an early-morning statement. Within minutes, Nike said that it would end its relationship with him "due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade."
Nike said it will continue to support Livestrong.
The U.S. Anti-Doping Agency released a massive report last week detailing allegations of widespread doping by Armstrong and his teams when he won the Tour de France seven consecutive times from 1999 to 2005.
The document's purpose was to show why USADA has banned him from cycling for life and ordered 14 years of his career results erased ? including those Tour titles. It contains sworn statements from 26 witnesses, including 11 former teammates.
Armstrong, who was not paid a salary as chairman of the Lance Armstrong Foundation, will remain on its 15-member board. His duties leading the board will be turned over to vice chairman Jeff Garvey, who was founding chairman in 1997.
"This organization, its mission and its supporters are incredibly dear to my heart," Armstrong said in a statement. "Today therefore, to spare the foundation any negative effects as a result of controversy surrounding my cycling career, I will conclude my chairmanship."
Foundation spokeswoman Katherine McLane said the decision turns over the foundation's big-picture strategic planning to Garvey. He will also assume some of the public appearances and meetings that Armstrong used to handle.
Kelley O'Keefe, professor of brand strategy at Virginia Commonwealth University, said the charity already may be permanently damaged and that Armstrong may never be able to fully resume his public role.
"From the brand perspective, Armstrong is done," O'Keefe said.
O'Keefe compared Armstrong to Tiger Woods and Michael Vick, who also were embroiled in controversy but were able to return to the playing fields to help redeem their image.
"Armstrong doesn't have that. He's just a retired athlete with a tarnished image," O'Keefe said.
Armstrong strongly denies doping, but did not fight USADA accusations through arbitration, saying he thinks the process is unfair. Once Armstrong gave up the fight in August and the report came out, crisis management experts predicted the future of the foundation, known mainly by its Livestrong brand name, would be threatened. They said Armstrong should consider stepping down.
Armstrong's inspiring story of not only recovering from testicular cancer that had spread to his lungs and brain but then winning the world's best-known bike race helped his foundation grow from a small operation in Texas into one of the most popular charities in the country.
Armstrong drew legions of fans ? and donations ? and insisted he was drug free at a time when doping was rampant in professional cycling. In 2004, the foundation introduced the yellow "Livestrong" bracelets, selling more than 80 million and creating a global symbol for cancer awareness and survivorship.
"As my cancer treatment was drawing to an end, I created a foundation to serve people affected by cancer. It has been a great privilege to help grow it from a dream into an organization that today has served 2.5 million people and helped spur a cultural shift in how the world views cancer survivors," Armstrong said.
As chairman, Armstrong did not run the foundation's day-to-day operations, which are handled by Livestrong president and chief executive Doug Ulman.
Ulman had said last week that Armstrong's leadership role would not change. Armstrong's statement said he will remain a visible advocate for cancer issues, and he is expected to speak at Friday night's 15th anniversary gala for Livestrong in Austin.
"My family and I have devoted our lives to the work of the foundation and that will not change. We plan to continue our service to the foundation and the cancer community. We will remain active advocates for cancer survivors and engaged supporters of the fight against cancer," Armstrong said.
CharityWatch, which analyzes the work of approximately 600 charities, lists the foundation among its top-rated organizations. That status normally goes to groups which "generally spend 75 percent or more of their budgets on programs, spend $25 or less to raise $100 in public support, do not hold excessive assets in reserve" and disclose basic financial information and documents.
Livestrong says it had functional expenses totaling nearly $35.8 million last year and 82 percent of every dollar raised went directly to programs, a total of more than $29.3 million.
The foundation reported a spike in contributions in late August in the days immediately after Armstrong announced he would no longer fight doping charges and officials moved to erase his Tour victories.
Daniel Borochoff, founder and president of Chicago-based CharityWatch, said last week it may take some time for donors to digest the allegations against Armstrong.
"Individuals that admire and support an individual who is later found out to be severely tarnished, don't want to admit it, don't want to admit that they've been duped," Borochoff said. "People, though, do need to trust a charity."
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