Apple doesn't need a miracle, but clearly the marketing department thinks the company needs to step things up. To wit: Apple's latest
iPhone web page which touts "There's iPhone. And then there's everything else." It's a brassy, ballsy statement worthy of Steve Jobs himself and it seems to show an Apple undaunted yet clearly aware that it can't just say nothing about the competition.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/OCxW3fdzshM/
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