Ad tech company eXelate, a provider of data and analytics to help advertisers know more about who to target and how, has announced that it's raised a $12 million C round, led by NewSpring Capital with participation from existing investors Carmel Ventures, Menlo Ventures and Trident Capital. The new capital brings the total raised by eXelate to $32 million, following its $15 million B round in 2010. The company says that the additional funding will be used for U.S. and international expansion and to further develop its product line in ad data and analytics. It's not ruling out "complementary acquisitions", either.Source: http://feedproxy.google.com/~r/Techcrunch/~3/_R7FxuutnSw/
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